WORK / PRODUCT AND OPERATIONS

An app and an operations dashboard built together, on one design language and one set of data.

WORK / PRODUCT AND OPERATIONS

Ring

The side the customer sees looked excellent. The side running it ran on a spreadsheet.

The Ring dashboard on desktop, beside the app's welcome screen on a phone.
CLIENT
Ring
FIELD
Product and operations
YEAR
2026
WHAT WE DID
Product design, app and dashboard
PLATFORMS
Mobile and web
LANGUAGE
Hebrew

Screens

The ring schedule and ring settings screens in the app.

The challenge

In most products we take apart, the user's side has been looked after and the side behind it has not. Someone in the office holds the whole operation in one spreadsheet, and knows by heart what is missing from it.

That works, until it stops. As volume grows the spreadsheet becomes the bottleneck, and the user on the other side experiences it as waiting with no visible cause.

We wanted to build both sides as one product, not an app with an appendix.

A product is not only what the customer sees. It is also whoever answers them

  1. 01Sit with the operatorsA full day beside the people handling requests, watching what they actually do by hand.
  2. 02Map the routeWhat comes in, who handles it, what gets stuck, and exactly where the time stops.
  3. 03Build a real dashboardNot a report but a working screen: what needs attention now, and what can wait.
  4. 04One language for both sidesThe same components, colours and data. A change on one side shows on the other immediately.
  5. 05Measure handling timeBecause it is the only measure that matters to the person waiting.

The full dashboard

The app's welcome screens, the dashboard and the ring schedule.
  • 2Sides, one product

What we built it with

  • Mobile
  • Web
  • Figma

What was hard

An operations dashboard is a product people use for eight hours a day. Every small friction in it is multiplied by how often they come back, which is nothing like designing a screen opened once a week.

And there was the human part: people who have worked with a spreadsheet for years know it inside out. A new system has to be better by enough to justify giving that up.

We would like to hear

Tell us what's stuck

One line is enough. You get an opinion back, not a generic quote.

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